"JATO" = Jet Assisted Take Off. Basically it's the practice of putting rockets on heavy, slow-moving aircraft to help get them off the ground. When we were searching for a name the word sort of jumped out at us. It was short, familiar sounding, not too difficult to remember, and we loved the connotation. Our hope is that this site will get your workouts off the ground much like JATO units get planes off the ground.